Business Park Road, Singapore
"Focused on improving the reliability and performance of lubricants, MOTUL dramatically altered the lubrication history by producing several world's first and hence, set forth to shape the history of motor lubricant." Emphasizing on its performance to enhance fluidity in motor performance, the concept was to project and translate the simulation of speed which is the equation of MOTUL performance product. Each space is designed to be transitional to the other. The progressive architectural planes and lighting details expresses movement and speed. Clean lines and simplicity of the design projects a technology-driven environment synonymous to the motor machineries. The minimal approach in design is metaphor of the clarity and simplicity of MOTUL products. The color pallet is kept to the corporate colors of MOTUL. Bold and corporate, the pallet enhances the branding of MOTUL.