Benoi Road, Singapore
Singapore's largest retailer, NTUC Fairprice Co-operative have recently adopted a new way of working. With a staggering 160,000 SF at their new building at Benoi Road, BBFL was appointed to work closely with NTUC Fairprice to create an open-concept workspace, revolutionizing the way they work bringing about much more interaction between the users. Spreading over 6 floors, it was crucial that the design intent and direction was to ensure that the space does not just serve its purpose as a corporate outlook point, but also with a timeless yet unpretentious touch. Juxtaposing with NTUC's red corporate color, a monochromatic color scheme was implemented to bring out the best of the brand.