Shafie founded BBFL with his partner, Sonny Lim, in 2009. He has worked for several years as a designer honing his creative talents in multi-design disciplines. Having established himself in the industry, Shafie was head-hunted in 2007 by a renowned design company as its creative director to spearhead and revolutionise the company’s design direction.
In the same year, he was nominated and won numerous local and international design awards at the prestigious Singapore Design Awards and FX International Design Awards respectively.
Since founding BBFL, he has extended his diverse and multi-faceted design talents to regional shores. Shafie Latiff represents an exciting new genre of dynamic designers, to emerge from a robust design and conceptual background.
As Co-founder of BBFL, Sonny has over 15 years of working experience in the interior design field. Prior to founding BBFL, he has worked in various international design firms and was instrumental in the successful delivery of numerous high-profile commercial interior projects throughout his career over the years.
A trained designer himself, Sonny is now taking on an expanded role of business development. His strong drive, preservation and result-oriented nature have enabled him to develop and secure many major corporate clients.
With his proficiency design skill and in-depth project management knowledge, every design aspect of each project is planned, analyzed and executed in accordance to the clients’ requirements and satisfaction.