Tiong Bahru, Singapore
The direction is to revamp the image branding and banking experience for UOB. Inspired by a hospitable notion of a serving tray, the design is developed to serve customers with a personal touch. Customers are free to browse through the bank while being greeted and affected through a smooth sequence of spaces from the concierge to the banking hall. The expression of serving trays are applied architecturally on book drops of various spaces. The bank's corporate logo is integrated in monogram patterns.